 |
Well, develop it does. And matter? You bet it matters. That identity and that branding become how you're perceived in your marketplacefor good or for ill.
They can drive clients to you, or away from you. They can help make you part of the one percent that succeed or just another of the 99 percent who don't. |
 |
A good identity and brand increase your visibility, heighten your profile, improve your standing and make potential clients aware that
you exist. And matching a strong and positive identity to the vision and direction of your business makes you far more likely to boost profits, meet your
goals and be "the" business to turn to in your market. |