Case Studies:
BioRad Labs
CTC Associates
Culture Shock SF
Drake High School Mt. Bike Team
GoFast Coaching Services
Xpedior
GoFast Coaching Services Identity and Branding
Project:
Creation of a winning identity and extending it into a user-friendly and cleanly branded website, automobile branding, business stationery and printed materials, and racer-friendly gear including towels, t-shirts, and polo shirts.
Issues:
This new Cycling Coaching business had to break into a very tight and small market and establish itself as one of the premiere coaching services available in the San Francisco/Bay Area both quickly and effectively to conserve capital. Cycling coaching is an oft-overlooked aspect of successful racing and impact in the project was paramount to success.
GoFast Coaching Services Coach's Shirts.
Click here for more of our work for our client.
Solution:
By utilizing a strong color scheme, bold graphics and typography, and a clean European
look, we blended strength and knowledge into a visual whole. The ovalized, forward leaning "O" logo
denotes a rotating wheel flying at speed. It is also a take-off of the logo of a very well know sporting good
company and was used specifically to "borrow" that identity to help establish our client's presence. The
tagline is the driver for the goal of many riders and racers; we made it the GoFast catch-phrase. Italicizing
the "Really" is the secondary punch driving home the physiological need to be number one in competition.
This identity has been branded onto all aspects of the business: stationery and business documents
including folders, marketing materials, brochures and the company website; the company's race vehicle,
towels and t-shirts for clients, and polo shirts for the coaches and staff.
Outcome:
GoFast was able to quickly establish itself in the cycling field as one of the most visible and capable coaching services available. They have established themselves in a number of high profile events including an early-season mentoring program, Junior's Regional Training Camps used to select west coast racers for the national championships and national training camps, an affiliation with UC Davis Medical School's Sports Physiology department and other aspects of racing and riding. They've been selected to be the coaching staff for Team Taylor in Mill Valley, CA. Best of luck!
Click here for more of our work for this client.www.GoFastCoaching.com
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