Case Studies:
BioRad Labs
CTC Associates
Culture Shock SF
Drake High School Mt. Bike Team
GoFast Coaching Services
Xpedior
Xpedior, Inc. Identity, Tradeshow Booth, Marketing and Branding
Project:
Create a winning business identity, tradeshow booth and marketing materials for a comprehensive eBusiness solutions company.
Issues:
Flush with a new round of angel funding, the folks at Xpedior thought it was time to make good on their promise to integrate a visually dynamic and powerful identity and marketing plan into their business strategy. But they had no idea where to start. They had a big budget, big goals—and a big need for direction.
Solution:
Working in conjunction with fellow designer and branding/logo maven Rob Mesarchik and his squad, we developed a visually arresting logo with clean, clear typography and bold, earthy
The Xpedior Tradeshow Booth is shown here.
Click here for more of our work for our client.
colors that pushed the design boundaries of the Internet. We created a subtle 3-D sculpted logofrom the "X," implying that the "X" marks the spot: in this case Xpedior's many capabilities and strengths. To tie the new identity to everything Xpedior, we created an award-winning, branded tradeshow booth, tradeshow materials, presentation backgrounds and formats, business stationery and materials, polo shirts, a company dress code and other essentials.
_____Outcome:
Soon after the official launch of the brand, the company enjoyed a phenomenal growth spurt and global expansion, adding additional offices in the United States, the United Kingdom, Canada and Australia . Xpedior's offices were eventually snapped up by Applomatic, LLC. Oh, and our work won the I.C.E. Conference Best in Show award for the tradeshow booth and collateral materials. Nice!
Click here for more of our work for this client.www.applomatic.com
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